Six years after it burst onto the sweetness scene, Glossier is lastly going to be accessible in Sephora shops.
The US-based model introduced it has partnered with the favored cosmetics and skincare merchandise retailer in a publish to Instagram on Tuesday (26 July).
“We’ve been hard at work with the goal of bringing more Glossier to more people,” Glossier mentioned.
“Today, we’re so excited to announce our first-ever retailer partnership with @sephora! This is a huge moment and milestone for our community and one that includes all of you! We can’t wait to see you in Sephora IRL [in real life], Sephora.com, and on the Sephora App.”
The partnership will solely apply to Sephora places within the US and Canada, the place Glossier might be accessible by 2023.
Artemis Patrick, govt vice chairman of Sephora, instructedWWD that Glossier is already “one of the most searched brands” on its web site.
Glossier shortly amassed a cult-like following when it launched in 2014, largely credited to its “your skin but better” method to magnificence.
Its best-selling merchandise embrace liquid blushes (Cloud Paint), eyebrow gel (Boy Brow) and a dewy-skin serum (Futuredew).
In 2020, Glossier’s founder and then-CEO Emily Weiss issued an apology after an nameless group who claimed to be former workers of the corporate, accused Glossier of racism and mistreatment.
“We’re so sorry that we didn’t create a workplace in which our retail employees felt supported in the most critical ways,” Weiss wrote on Instagram.
Weiss stepped down as CEO in May, shortly after the model laid off 80 of its company workers in January.
Earlier this month, Sephora introduced that it’s completely leaving Russia following the nation’s invasion of Ukraine.
Sephora’s dad or mum firm, LVMH, mentioned it has bought 100 per cent of its Russian enterprise to a brand new native proprietor, Ille de Beauté.
This will permit LVMH to stop operations within the nation, whereas guaranteeing its Russian workers can maintain their jobs.
The firm didn’t disclose the worth of the sale.